THE TRUTH ABOUT CUSTOMERS

THE TRUTH ABOUT CUSTOMERS

You may think you know why your customers buy from you, but there’s a good chance they buy for reasons other than the reasons you think. Or they don’t buy for reasons that may escape you.

People seek a wide array of benefits when they’re in a buying mindset. If you are communicating any one of those benefits to the people who want them this very instant, you’ve virtually made the sale. People do not buy because marketing is clever, but because marketing strikes a responsive chord in the mind of the prospect, and its resonance makes that person want the advantages of what you are selling.

Your customers do not buy because they’re being marketed to or sold to. Instead, they buy because you help them realize the merits of owning what you offer.

Like most people, everyone looking to buy a benefit, not a feature. Everybody knows that. But the truth is that people don’t always buy benefits. They buy a whole lot more:

• They buy promises you make. So make them with care.
• They buy the promises they want personally fulfilled.
• They buy your credibility or don’t buy if you lack it.
• They buy solutions to their problems.
• They buy you, your employees, your service department.
• They buy wealth, safety, success, security, love and acceptance.
• They buy your guarantee, reputation and good name.
• They buy other people’s opinions of your business.
• They buy expectations based upon your marketing.
• They buy believable claims, not simply honest claims.
• They buy hope for their own and their company’s future.
• They buy brand names over strange names.
• They buy the consistency they’ve seen you exhibit.
• They buy the stature of the media in which you market.
• They buy the professionalism of your marketing materials.
• They buy value, which is not the same as price.
• They buy selection and often the best of your selection.
• They buy freedom from risk, granted by your warranty.
• They buy acceptance by others of your goods or services.
• They buy certainty.
• They buy convenience in buying, paying and lots more.
• They buy respect for their own ideas and personality.
• They buy your identity as conveyed by your marketing.
• They buy style — just the kind that fits their own style.
• They buy neatness and assume that’s how you do business.
• They buy easy access to information about you, offered by your website.
• They buy honesty for one dishonest word means no sale.
• They buy comfort, offerings that fit their comfort zone.
• They buy success; your success can fit with theirs.
• They buy good taste and know it from bad taste.
• They buy instant gratification and don’t love to wait.
• They buy the confidence you display in your own business.

It’s also important to know what customers do not buy: fancy adjectives, exaggerated claims, clever headlines, special effects, marketing that screams, marketing that even hints at amateurishness, the lowest price anything (though 14 percent do), unproved items, or gorgeous graphics that get in the way of the message.

They also do not buy humor that hides benefits, offerings heralded with unreadable type, poor grammar or misspelled words, salespeople who don’t listen, or things they don’t fully understand or trust.

The best marketing of all involves prospects and informs customers. It builds confidence and invites a purchase. Best and most unique of all — it gets through to people. That’s why knowing the truth about them will help you to stand apart from your competitors and shine in the minds of your prospects and customers.

18 ANSWERS OF THE HOLY PROPHET

18 ANSWERS OF THE HOLY PROPHET

A traveller once came to the mosque to see the prophet Muhammad (S.A.W). After greeting the prophet, he was asked where he was from. The traveller replied that he came from very far just to get a few questions answered.

Following is the dialogue between the traveller and the prophet.

Traveller: I do not want adha’b (punishments) to be written in my account.
Prophet: Behave well with your parents

Traveller: I want to be known amongst people as an intelligent person.
Prophet: Fear Allah (Jalla Jala’l), always.

Traveller: I want to be counted amongst Allah’s favourites.

Prophet: Recite quran every morning and evening.

Traveller: I want my heart to always be enlightened. (Roshan and Munawer)
Prophet: Never forget death.

Traveller: I never want to be away from Allah’s blessing.
Prophet: Always treat fellow creatures well.

Traveller: I never want to be harmed by my enemies.
Prophet: Always have faith in only Allah.

Traveller: I never want to be humiliated.
Prophet: Be careful of your actions.

Traveller: I wish to live long.
Prophet: Always do sile rahm. (Goodness towards blood Relations)

Traveller: I want my sustenance to increase.
Prophet: Always be in wudhoo.

Traveller: I wish to stay free of adha’b in the grave.
Prophet: Always wear pure (paak) clothes.

Traveller: I never want to be burned in hell.
Prophet: Control your eyes and tongue.

Traveller: How do I get my sins forgiven?
Prophet: Always ask forgiveness from Allah with a lot of humility.

Traveller: I want people to respect me always.
Prophet: Never extend your hands of need at people.

Traveller: I want to always be honoured.
Prophet: Never humiliate or put down anyone.

Traveller: I don’t want to be squeezed by fishaare qabr. (Squeezing in the grave)

Prophet: Recite surat el Mulk (The Dominion) often.

Traveller: I want my wealth to increase.
Prophet: Recite surat el Waqiah (The Inevitable) every night.

Traveller: I want to be safe and at peace on Day of Judgment.
Prophet: Do zikr (Praises) of Allah from dusk to night.

Traveller: I want to be in full attention and concentration during prayers.
Prophet: Always do wudhoo with concentration and attention.

The Guys' Rules——————-

The Guys’ Rules——————-

At last a guy has taken the time to write this all down. Finally, the guys’ side of the story.   (I must admit, it’s pretty good.)
We always hear “the rules” from the female side.  

Now here are the rules from the male side.
These are our rules!  

Please note.. these are all numbered “1” ON PURPOSE!

1. Men are NOT mind readers.
1. Learn to work the toilet seat. You’re a big girl. If it’s up, put it down. We need it up,

    you need it down. You don’t hear us complaining about you leaving it down.
1. Sunday sports. It’s like the full moon or the changing of the tides. Let it be.
1. Shopping is NOT a sport. And no, we are never going to think of it that way.
1. Crying is blackmail.
1. Ask for what you want.  Let us be clear on this one: Subtle hints do not work! 

    Strong hints do not work! Obvious hints do not work! Just say it!
1. Yes and No are perfectly acceptable answers to almost every question.
1. Come to us with a problem only if you want help solving it. That’s what we do. 

    Sympathy is what your girlfriends are for.
1. A headache that lasts for 17 months is a Problem. See a doctor.
1. Anything we said 6 months ago is inadmissible in an argument. In fact, all comments

    become null and void after 7 Days.
1. If you won’t dress like the Victoria’s Secret girls, don’t Expect us to act like soap opera

    guys.
1. If you think you’re fat, you probably are. Don’t ask us.
1. If something we said can be interpreted two ways and one of the ways makes you sad

    or angry, we meant the other one

1. You can either ask us to do something Or tell us how you want it done. Not both. If

    you already know best how to do it, just do it yourself.
1. Whenever possible, Please say whatever you have to say during commercials. 

1. Christopher Columbus did NOT need directions and neither do we.
1. ALL men see in only 16 colors, like Windows default settings. Peach, for example, is a

    fruit, not A color. Pumpkin is also a fruit. We have no idea what mauve is.
1. If it itches, it will be scratched. We do that.
1. If we ask what is wrong and you say “nothing,” We will act like nothing’s wrong. We

    know you are lying, but it i s just not worth the hassle.
1. If you ask a question you don’t want an answer to, expect an answer you don’t want to

    hear.
1. When we have to go somewhere, absolutely anything you wear is fine…    Really.
1. Don’t ask us what we’re thinking about unless you are prepared to discuss such topics

    as motorcycles, chrome, sports, or golf.
1. You have enough clothes.
1. You have too many shoes
1. I am in shape. Round IS a shape!
1. Thank you for reading this.  Yes, I know, I have to sleep on the couch tonight; But did

     you know men really don’t mind that? It’s like camping.

Musalmaan

Quran Ghar me hai magar hum padte nahi,

Hum dil mein zara bhi “ALLAH” ka khauf rakte nahi,

Zalzalon ki Cheekho se uth jate hai fauran,

Hum sun ke Azaan kabhi uthte nahi,

Aati hai musibat tu “KHUDA” yaad aata hai,

Warna tu kabhi sajde me sar Jhukate nahi,

Kaano me “AZANO” ki bhala kaise aaye gi aawaz,

Band kabhi TV ko hum karte nahi,

Surat se tu Insaan nazar aate hai hum,

Seerat se tu musalmaan magar lagte nahi…….. Imagine Our End….????????

MAY ALLAH GUIDE US………. Aameen

The Story that My Grandpa related to me!!!

The Story that My Grandpa related to me!!!

Grandpa, some ninety plus years, sat feebly on the patio bench. He didn’t move, just sat with his head down staring at his hands. When I sat down beside him he didn’t acknowledge my presence and the longer I sat I wondered if he was OK. Finally, not really wanting to disturb him but wanting to check on him at the same time, I asked him if he was OK.

He raised his head and looked at me and smiled. “Yes, I’m fine, thank you for asking,” he said in a clear strong voice. “I didn’t mean to disturb you, Grandpa, but you were just sitting here staring at your hands and I wanted to make sure you were OK,” I explained to him.

Have you ever looked at your hands,” he asked. “I mean really looked at your hands?” I slowly opened my hands and stared down at them. I turned them over, palms up and then palms down. No, I guess I had never really looked at my hands as I tried to figure out the point he was making. Grand pa smiled and related this story:

They put food in my mouth and clothes on my back. As a child my Mother taught me to fold them in prayer.

They tied my shoes and pulled on my boots. They have been dirty, scraped and raw, swollen and bent.

They were uneasy and clumsy when I tried to hold my newborn son.

Decorated with my wedding band they showed the world that I was married and loved someone special.

They trembled and shook when I buried my Parents and Spouse and walked my Daughter down the aisle.

They have covered my face, combed my hair, and washed and cleansed the rest of my body.

They have been sticky and wet, bent and broken, dried and raw.

And to this day when not much of anything else of me works real well,

these hands hold me up, lay me down, and again continue to fold in prayer.

These hands are the mark of where I’ve been and the ruggedness of my life.

But more importantly it will be these hands that God will reach out and take when he leads me home.

And with my hands He will lift me to His side.

I will never look at my hands the same again. But I remember God reached out and took my Grandpa’s hands and led him home.

Now, when my hands are hurt or sore I think of Grandpa. I know he has been stroked and caressed and held by the hands of God.